Are you trying to grow your small business?
Digital marketing is tougher than people on social media make it look. It’s not easy to reach your audience if you don’t know the basics, and if you’re not a marketer, you may be struggling.
If you’re working on your search engine optimization in Rhode Island, Massachusetts, or anywhere else, we have a few tips and tricks that can help you find new customers and retain old ones.
Please keep reading for some of our favorite social media marketing, content marketing, and overall digital marketing tips.
1. Don’t Ignore Local Audiences
One of the biggest mistakes that any small business can make (especially those with brick and mortar locations) is ignoring local audiences.
People want to support small local businesses over major corporations. They can’t support you if they can’t find you. Make sure that at least part of your marketing focuses on local SEO.
There are several ways to improve your local SEO. They include using local targeted keywords and geomapping. If you’re focusing on search engine optimization in Massachusetts, you may use Massachusetts-related keywords. If you’re digital marketing in Rhode Island, you will use Rhode Island keywords.
You can also use these keywords when you’re on your social media platforms.
Network with other local businesses to help combine your audiences. This is a great way to solidify your spot in your community.
2. Build a Brand Identity
A brand identity is everything for a small business. You want to make yourself memorable.
Consider popular brands and businesses. How do they distinguish themselves? When you think of McDonald’s, do you think of a red and yellow M? Do the colors red and white bring Coca-Cola to mind?
This is because these brands have strong brand identities. They’ve incorporated color, catchphrases, and even mascots into their marketing to make themselves easily identifiable.
You may not ever be that big, but you can still use colors, phrases, and logos to your advantage when you’re trying to market your business. When you have a brand identity that spans across all of your platforms, people will remember you.
3. Be Attentive to Followers and Customers
Part of having a strong digital presence is maintaining a good reputation online. For digital marketing, this includes being responsive to the people who interact with your page.
It’s a good idea to have someone dedicated to this task. It’s a part of customer service.
When you respond quickly to customers online, you establish stronger bonds, create a better reputation for yourself, and encourage repeat customers.
4. Use Blogs to Your Advantage
Blogs aren’t what they used to be. While they were once personal writing pages on Livejournal and Tumblr, blogs are now for any business trying to get ahead.
Blogs use content marketing. This is SEO-rich content that educates the reader while also attracting more traffic to your website. Have some professional writers create blogs for you for the best results.
5. Be Consistent
Consistency is key when you’re working on a digital marketing campaign. You want to stay high on the search engine rankings and in the eyes of your customers, but you don’t want to bombard them.
If you have an email marketing campaign, create a steady schedule for when you release new emails. Post to your social media pages often, and make sure that your posts have a consistent voice and aesthetic (to match that brand identity mentioned in section 2).
When you’re climbing up the SEO ladder, it’s easy to get frustrated or give up. If you keep at it, you’ll find yourself on the front page in no time.
6. Use Organic SEO
Have you been eyeing that top spot on Google? It’s usually taken up by a business that has paid to be there. While there’s value to being in the top spot, it’s best to do it organically.
It can be helpful to invest in some PPC (pay per click) ads when you’re getting started, but organic SEO has more longevity, and people are more likely to trust your content if it shows up organically.
Organic SEO builds upon itself. As you write more blogs, improve your web pages, and generate more traffic, you rise higher and higher on the search engine and solidify your spot.
7. Hire Professional SEO Services
As a small business owner, it’s hard to find time for everything. Digital marketing is one of many jobs that you have to take care of.
While many businesses hire in-house marketing teams, this isn’t always an option for a new business and doesn’t generate enough revenue to justify that expense.
You could hire an intern, but it’s a lot of work for one person.
Investing in professional SEO services can take a lot off your plate, so you and your team can dedicate time to what matters. Professionals know how to generate traffic and attract new leads, so you don’t have to.
Digital Marketing Is Trickier Than It Looks
With these digital marketing tips, you can improve your overall digital marketing strategy and get better results. While there’s still room for traditional marketing, digital marketing is king in 2021, so you need to make sure you do it right.
Establish your social media pages, start getting your blog together, and make sure that you target local audiences. Before you know it, you’ll have new leads from your online platforms.
Are you looking for help with your Massachusetts SEO or Rhode Island SEO? At The Web Detective, our SEO experts can help you bring your website to the top of the search engine rankings.
Contact us so we can start working together!