Did you know that there are around 3.5 billion Google searches every day?
Search engines are a hive of potential business, with consumers searching for products or services to fulfill their needs and looking for brands to connect with. For companies, this is incredible! But, along with that multitude of searches, there’s also a multitude of competition.
If you don’t do anything to stand out, you’re like a drop in the ocean as a website on Google. But, that doesn’t have to be the case—this is where search engine optimization (SEO comes in).
Find out everything you need to know about SEO services and how this technique could transform your business in our guide.
What is SEO?
SEO is part of the digital marketing realm. It’s a method of growing your online presence and attracting more traffic organically (basically, without paying for ads). SEO aims to push your website up the search results for relevant keywords, helping you escape the dark pit of page 10 on Google and reach those top spots instead.
When you consider that over 70% of all search engine traffic goes to the first page of results (and that figures have been as high as 92% in more recent years!), you start to see why SEO is important. If you’re not on the first page for relevant searches, the chances of your site being discovered are pretty low.
What Are SEO Services?
Of course, you can’t just think about reaching top spots and magically appear there; you have to do something about it! SEO involves various techniques that take what we know about how Google ranks pages and use that knowledge to optimize yours. For example, we know that Google ranks websites with more links going to high authority sites (ones that Google knows and trusts, like newspapers and scientific journals) higher, so you can start to improve your rank by adding more into yours.
SEO services are provided by companies like us, The Web Detective. We help companies in MA and RI to improve their SEO and push them up the ranks of Google so that they get noticed by the people looking for them. Let’s take a look at some of the services on offer from SEO companies:
By researching which keywords and phrases are most relevant to your brand and which your audience is searching for the most, you can help increase your visibility. Search engines like to match queries with pages that contain the same words, so by adding these keywords to yours, they’re going to pay more attention to you and push you higher up the ranks.
Keyword optimization and content creation go hand in hand. Creating content like blog posts and infographics can add more of these keywords to your website. Search engines also favor regularly updated websites and those with more long-form, high-quality content, making a blog a great addition to your site.
Search engines will crawl websites to analyze their authority and relevance, considering loading speeds and your site map to rank you. Your bounce rate (the number of people who click off of your site without moving away from the page they landed on) is another factor in SEO, so a well-designed website is essential to keeping your customers moving and improving your rank.
Outbound and inbound links (links on your website to other URLs and links to your website from other URLs) are both vital to SEO. High-authority links will boost you higher, and guest posting is a great way to build an organic collection of inbound links. However, be sure not to pay for thousands of links or risk being penalized by Google!
Google My Business
For localized SEO, Google My Business is a must. SEO services should include setting you up on here properly to make sure you appear when people search for you, or a business like yours, in their local area.
The Benefits of Outsourcing Your SEO Services
SEO is incredibly time-consuming and complex, which is why so many people outsource their SEO services to a professional team. However, there are tons of benefits of this, including the fact that if you’re inexperienced, you can get SEO wrong and actually lower your rank. For example, black hat techniques are those that Google hates, and if you don’t know you’re doing them until it’s too late, it can take years to come back from!
Outsourcing is also going to save you a lot of time. To do all of your SEO on your own, or even with another person, will eat into huge chunks of your time when you could be focusing on other aspects of your business. Writing blogs, reaching out to companies to guest posts, and creating SEO-optimized websites takes hours and hours every week, which isn’t feasible for most business owners.
Search engines also value professional quality over novice SEO. For example, blog content that’s well written and structured is full of valuable information rather than fluff and contains a few high-quality links that rank much higher than a blog written quickly by a novice.
There are so many reasons why outsourcing SEO services is the way to go, and these are just a select handful! But all you really need to know is that unless you have the time to learn the ins and outs of SEO and implement them to a professional standard week after week, you’re going to need to start looking for SEO services.
Suppose you’ve decided that you need SEO services for your company, good news! Our team at The Web Detective working across Massachusetts and Rhode Island are here to help. So get in touch with our team to find out more, and let’s start working to boost your business.