Search Engine Optimization is not a one and done.

  • On Page, optimization is what the visitor sees.
  • Off Page, optimization is behind the scenes what the search engine spider sees.

Search Engine Optimization | Analytics | Click Through Rate

The Web Detective's SEO Services will include (but are not limited to):

Assessments of

  • Target keywords for the client’s business
  • Setup: Google Search Console & Analytics
  • Evaluate the performance of the key words by using analytics
  • Page Title Tags – Are they effective and relevant?
  • Page Meta descriptions - Are they effective and relevant?
  • Headings Status (H1, H2 etc.)
  • Are keywords used in anchor links?
  • Keyword density?
  • Internal/External Links
  • A sitemap.XML file
  • Sitemap integration
  • Validity of the Robots.txt
  • Status of existing links
  • Mobile compatibility

Implementing an SEO and Content Marketing strategy by

  • Researching keywords and phrases to select appropriate, relevant search terms.
  • Editing and/or optimization of text for various html tags, Meta data, page titles, and page text as necessary.
  • Analysis and recommendations on optimal website structure, navigation, code, etc. for best SEO purposes.
  • Recommend, as required, additional web pages or content for the purpose of “catching” keyword/phrase searches
  • Create traffic and ranking reports for all associated pages showing rankings in the major search engines.